ARTICLE TITLE: Dialectics of the Individual and the Communal in the Communication Activity of the Modern Society
AUTHORS: Rodin A.
ABSTRACT: Interrelation between the individual and the collective as forms of the human activity in the context of their day to day existence based on the dual opposition of “communication and personality” is analyzed in the article. The existence of two antithetical tendencies that go in ambivalence is educed. The dialectical antinomy appears that modern society of difference as collective phenomenon provokes individualism and the growing potential of the individualism enforces differences’ accumulation. The conclusion is made about the specific character of modern communication activity where the individual progressively dominates contrary to hardened beliefs about all around massification.
KEYWORDS: communication , variety , individual , collective , dual opposition , philosophical sense
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