ARTICLE TITLE: Chinese and Russian Social Advertising
AUTHORS: Yan Ke , Nikolaishvili G.
ABSTRACT: This article presents the comparative study of Chinese and Russian PSA related to the demographic issues. The article focuses on the causes of the demographic problems specific to each of two countries, and characterizes state policy measures aimed at solving such problems. The analysis of specific advertising materials is presented.
KEYWORDS: Chinese social advertising , Russian social advertising , birth rate decrease , birth rate increase , demographic policy , population reproduction , demographic crisis
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