ARTICLE TITLE: Poetic Practices in the Contemporary Political Discourse
AUTHORS: Baranov A. , Severskaya O.
ABSTRACT: The current stage of development of the political discourse is marked by two features: first, the government is increasingly turning to poetry in his statements, using it in the manipulation of public opinion, and secondly, the poetry is now closer to journalism and becomes part of the political discourse, becoming part of the media. The convergence of poetic and political discursive practices is explained by the fact that at the stage of developed capitalism, the government has resorted to the manipulation of people through social forms of thinking, and not economic mechanisms, using scientific knowledge and creative and other spiritual achievements for "coding" of social consciousness. The poetry, in turn, participates in the political communication, reflecting oppositional sentiment of society. Therefore, an important task is a complex comparative analysis of political and poetic discourses in the political linguistics, linguistic poetics and medialogy paradigm. The article deals with the convergence of the poetic and political discourses, identifies common discursive practices, taking into account the tradition of poetic utterances about politics, coming from Lomonosov, Nekrasov, Mayakovsky. The study examines such practices as the use of certain metaphorical patterns and other tropes structures (for example, comparative, metonymic, hyperbolizing, etc.); euphemization; transformation of phraseology; the use of phonetic, lexical, semantic repetitions, repetitions of key words; intertextuality and precedent phenomena. Political discourse is studied on the material of National corpus of the Russian language, and recordings of news programs and political commentary on the radio “Echo of Moscow”. Poetic discourse in analyzed on the material of the “New social poetry” columns of the “New literary review” magazine and media projects of D. Bykov and L. Kaganov. The main conclusion is that effective political text today is arranged as poetry.
KEYWORDS: discourse analysis , discursive practices , political discourse , poetic discourse , convergence , metaphorical patterns , subjectivity